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Accenture creates new online tool with Canada Post

Oct 04
 
Tags: Accenture, Canada
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Accenture creates new online tool with Canada Post

Accenture has joined forces with Canada Post to create a new, free online tool that helps businesses reach their specific target audience.

The Precision Targeter enables firms across Canada to access the postal services address database to create individual marketing campaigns, meaning they can specifically focus on their audience, rather than having to resort to spam emails that can become irritating.

Officials stated that Accenture worked close with Canada Post to bring this vision to reality and helped businesses now have access to information that would never been available in the past.

Joel Marchildon, Accenture senior executive and project leader, said: "This project is among the more complex and rich business solutions we have developed in the nearly 20 years we have been working with Canada Post. We are proud to contribute to the successful development of such an important marketing tool."

The move comes as Accenture also boosted its profile in mainland Europe by teaming up with Ashoka France to help improve employment levels across the continent.

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