Accessability Links
Cookies on our website
By continuing to use this website we will assume you are happy to receive cookies as outlined in our cookie policy
Accept Policy

BRC: Sales slow in February after bumpy January

Mar 12
Share this story:
BRC: Sales slow in February after bumpy January

Sales figures from the retail industry for February show a sluggish pace of growth compared to previous months, suggesting the consumer-led recovery is still developing, according to a new report.

The British Retail Consortium (BRC) - KPMG Sales Monitor for last month revealed that UK retail sales were down one per cent on a like-for-like basis from February 2013, compared to 2012 when they had increased 2.7 per cent.

Overall, sales were up 0.7 per cent compared to a 4.4 per cent increase in the same period last year. The three-month average total growth was 2.8 per cent, a figure in line with the 12-month trend - now at 2.7 per cent.

Home accessories was the top performing category, followed by furniture and flooring, which contributed the most to overall growth. Online sales of non-food products in the UK grew by 14.3 per cent last month, compared to the previous year, with the online penetration rate reaching 17.5 per cent.

Helen Dickinson, director-general of the BRC, said: "Once again, furniture and home accessories were the best performing categories. This further illustrates the impact of the continued recovery in the housing market on the wider economy. On the other hand, food sales continued to stay relatively flat.

"Overall, these figures reflect the considerable challenges still faced by consumers and retailers in the UK. It remains to be seen how the industry will fare over 2014."

David McCorquodale, head of retail at KPMG, added that February “saw a hiatus on the high street” as online sales increased sharply, compared to stalling sales in stores. 

He believes last month’s adverse weather conditions were partly to blame for this slump, but added that it also highlighted the importance of having a sophisticated online operation in place. 

The head of retail said that it wasn’t all doom and gloom as solid furniture and accessory sales were proof the recovering housing market was having a positive impact on the retail sector.

“Retailers need the government to deliver measures in the forthcoming Budget which will give shoppers more pounds in their pocket, but more importantly imbue them with the confidence to spend them," he concluded.

Search for the latest management consultancy jobs and consulting recruitment opportunities or contact us on +44(0)207 089 9017

Share this story:
Add new comment
Jobs Related to this Post
5 result(s) found 
Page 1 of 1 

50K€ to 80K€ + Bonus
Our client is a Paris-based consultancy set up by a team of experts in the Financial Services consulting field. Their clients include leading banks, insurance companies and FinTech
Pharma Consulting Role at Customer Experience Consultancy Our client is a London-based consultancy that use Customer Experience Management to help their clients in a variety of sectors to achieve
£50k-£100k plus bonus benefi...
Our client is a growing European consulting firm with an excellent pedigree. Their consultancy approach doesn’t just focus on making existing processes more efficient
£40k-£55k plus bonus benefit...
Our client is a leading global financial services business which is very well established in the UK. They are growing their procurement operation and are looking for a Consultant with good indirect
€90,000 plus bonus, benefits
Germany - Munich
Our  client is a growing specialist strategy consulting firm who are growing internationally and are looking to augment their team in Germany.  We have a requirement for a good German