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Capgemini Consulting reveals organisations are struggling to achieve digital transformation.

Oct 09
Tags: Capita Consulting
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Capgemini Consulting reveals organisations are struggling to achieve...

The global strategy and transformation arm of the Capgemini Group has joined MIT Sloan Management Review to announce the findings of a new survey dealing with the concept of digital transformation.

The idea of such an approach is to offer firms the opportunity to achieve radical business change by way of convergence of new digital technologies. These could include social media, mobile, analytics and embedded devices.

The study, Embracing Digital Technology: A New Strategic Imperative, claims that while the potential opportunities associated with such an approach are clear, the implementation of such a practice is not quite as easy.

The study surveyed 1,5000 executives in 106 countries and found that the opportunities offered by new items of technology are obviously something that many are happy to look into, with 78 per cent of respondents claiming that digital transformation will be a key part of their organisation over the course of the next two years.

The companies that have already managed to place digital transformation on the permanent agenda, have convinced 81 per cent of employees that it gives their firm a competitive advantage.

However, the report also found that there are still a number issues, with 63 per cent of respondents claiming that the pace of change in terms of implementing new technology was too slow.

Didier Bonnet, Senior Vice-President and head of global practices for Capgemini Consulting, said: “There is a clear call to action here for business leaders. The C-suite plays a critical role in making Digital Transformation happen as only it is in a position to overcome some of the major hurdles, such as developing and communicating a vision, and governing the change across functional silos. The opportunities to improve company performance through Digital Transformation are clear, the execution is difficult. But, the only wrong move when it comes to Digital Transformation is not to make any move at all.”

One company that appears to have made a particularly strong move is Starbucks, creating a digital ventures role, free Wi-Fi in its shops and a digital landing page with a variety of media choices, including free content from publications like the Economist.

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