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MCA to partner with Raconteur again 'for Times reports'

Feb 26
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MCA to partner with Raconteur again 'for Times...

Yesterday (February 25th), the Management Consultancies Association (MCA) revealed that it has renewed its partnership with award-winning media publishing house Raconteur.

The pair will work together to produce a series of special reports on important business topics, which will subsequently be published in daily national newspaper The Times.

This recently announced collaboration follows a bountiful business partnership in 2014, where the duo published four successful studies: The Digital Economy, Project Management, Business Strategies, and Mergers and Acquisitions Outlook  

For the 2015 the MCA and Raconteur have planned to work together on three new reports: Business Transformation, to be released in April, Project Management (July) and Innovation & Growth (November).

The deal between the two firms also comes with the option to add more projects throughout the year if either party feels it would be beneficial.  

Members of the MCA will be invited to help shape the editorial direction of each report produced by Raconteur, which could lead to new commercial opportunities for participants.

In addition to The Times, Raconteur works in partnership with some of the world's leading media brands and conducts insight-led content marketing projects for blue-chip companies.

The work produced by the London-based firm analyses critical issues and developments in the world of business, finance, technology, sustainability, healthcare and lifestyle.

"The partnership with Raconteur was a great success in 2014 with many of our member firms very engaged in the management issues that the reports covered," said Alan Leaman, chief executive of the MCA.

"We’re looking forward to working with our members to ensure that The Times’ very senior business audience receives insights and the latest thinking from the UK’s best management consultants on business transformation, project management and growth."

Will Brookes, head of publishing at Raconteur, added that his firm is pleased to be working alongside the MCA again in 2015. He said that last year's partnership was incredibly successful, the association's voice adds weight and credibility to the reports.

In addition, Mr Brookes said Raconteur has been able to build good commercial relationships with several supporters and members of the MCA.

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