Accessability Links
Cookies on our website
By continuing to use this website we will assume you are happy to receive cookies as outlined in our cookie policy
Accept Policy

Social media fails to ‘beat email in business communication’

Mar 10
Share this story:
Social media fails to ‘beat email in business...

Despite the sharp rise of social media, the majority of IT and finance professionals feel email is still the best way to receive company information, according to a new survey.

The research, carried out by business automation software provider V1, investigated how different generations preferred to receive data. 

It asked participants to put themselves into a category based on what generation they were from, these groups were: baby boomers (born in the 1940s and 50s), Generation X (born in the 60s and 70s) or Generation Y (80s and 90s). 

Findings from the survey revealed some notable similarities in attitudes and trends in digital communication between the age groups.

All generations preferred email when receiving information, similarly each category scored social media channels as having little importance. In fact, all rated Twitter and Facebook as their least preferred methods as business communication.

Older employees rated Twitter as the least important, with 56 per cent giving the social media platform the lowest possible score. Generation Y ranked Facebook as their least popular channel of communication, with 53 per cent giving it a low score.

Conversely, the youngest employees were most likely to give paper the lowest rating, 42 per cent compared to 33 per cent of Generation X and 31 per cent of the baby boomers. 

Catherine Murphy, head of marketing at V1, said: “While the e-mail is the clear choice for most finance professionals in terms of how they receive information, preferences are less clear cut when it comes to other forms of communication.

“Perhaps most revealing is attitudes towards social media – it seems across the generations many employees still have a reluctance to receiving information via social media channels. Not surprisingly, the research sample confirms that paper is in decline.”

The research also revealed other IT trends that differed between the age groups. For example, baby boomers spend an average of 90 minutes a day online for business purposes and 57 minutes for social use, compared to 167 minutes a day online for business purposes, and 107 minutes for non-business for Generation Y.

Ms Murphy concluded that the results show that younger generations are the biggest technology users and she expects this trend to continue.

Search Mindbench.com for the latest management consultancy jobs and consulting recruitment opportunities or contact us on +44(0)207 089 9017

Share this story:
Add new comment
Jobs Related to this Post
5 result(s) found 
Page 1 of 1 

£45k plus excellent benefits
Central London
Our client is astrategy consultancy that empowers action in their clients. They combine insight, strategy, innovation and change disciplines to create growth in their clients’ businesses and in their
£35k-£50k plus excellent bon...
Choice of London, Switzerland and Germ...
Our client is actively seeking exceptional individuals to join their team as Business Analysts in London They are a boutique management consultancy. They partner with private equity firms and
€80k-€90k plus bonus, benefits
Amsterdam, Dutch language not required...
Our client is the consultancy arm of a global integrated marketing agency network. They help our clients grow through disruptions by delivering improved customer experiences
£70k-£100k plus bonus, benef...
Central London
As a communications and culture consultancy that is built around purpose, values and sustainability, every single project that our client delivers makes the world a little bit happier and healthier -
£50k + (OTE £85k+)
London
About: Our client is a global learning solutions and technology provider to the financial services market in the UK. They have a large variety of products through which they educate over 2m