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UK attractive to global leaders

Jun 11
Tags: BT Global Services
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UK attractive to global leaders

The UK is one of the world's most attractive markets, according to a new survey.

A study from BT has concluded that many of the world's leading business figures are keen to benefit from the UK's strong position and talent by international expansion.

Over 1,000 business figures were questioned in the study to mark the start of the International Festival for Business (IFB) 2014. Held in Liverpool over the next two months, the event is hoping to promote the strong opportunities that the country could offer overseas investors and firms.

The survey found that the US is currently the leading market for expansion, followed by the UK, China, Germany and China.

In particular, the business leaders involved in the study felt that strong infrastructure, in particular IT communications, was vital for any country hoping to attract foreign businesses. There was also a strong desire to capitalise on workforces that offer the correct skills.

Luis Alvarez, chief executive officer for BT Global Services, said: "Those countries rated as highly desirable places to expand into not only have economic potential but the right blend of business culture underpinned by an extensive digital infrastructure, skills and sound regulation."

A total of 80 per cent of the business decision-makers felt that international expansion is essential for the long-term success of their firm, while 75 per cent believed growth opportunities are the main reason prompting them to look to expand into overseas markets.

Max Steinberg, chair of IFB 2014, explained the aim of the festival is to increase networking opportunities and showcase what the UK can offer.

He added: "The International Festival for Business will be the perfect time to showcase the optimism and investment opportunities that Britain has to offer. BT and UK Trade & Investment are working hard to demonstrate Britain's competitive advantage.

"This research shows the rapid rise of our status in the global economy."

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