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Accenture predicts tech trends most likely to disrupt business

Feb 20
Tags: Accenture
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Accenture predicts tech trends most likely to disrupt...

The ongoing development of technologies such as artificial intelligence and virtual reality will have a significant impact on how companies operate and engage with customers over the coming years, according to Accenture.

More than 6,300 business and IT executives were surveyed for the firm's Technology Vision 2018 report, which concluded that rapid tech evolution is "fuelling intelligent enterprises". However, it also stressed that a "fundamental shift in leadership" could be required to ensure organisations can make the most of growth opportunities while also having a positive impact on society.

Emerging tech trends

Based on its interviews with corporate and IT leaders from around the world, Accenture identified five key trends that it expects to prove particularly significant for businesses hoping to succeed in the digital economy. The firm's predictions are:

Citizen AI
With AI continuing to develop and playing an increasingly significant part in the everyday lives of consumers, there is a responsibility on businesses to "raise" these technologies. In this scenario, AI would function in a responsible manner, providing a positive representation for businesses and benefiting consumers.

Extended reality
The evolution of virtual and augmented reality will break down barriers and "remove the distance" between organisations, people, information and experiences.

Data veracity
Inaccurate, manipulated and biased data will present a new threat to businesses. It will therefore become increasingly important for organisations to guarantee the veracity of their data and reduce the risk of manipulation.

Frictionless business
Companies will need to transition away from outdated legacy systems and redesign themselves to ensure they can form technology-based partnerships in order to grow.

Internet of thinking
New skills, workforce capabilities and modernised enterprise tech infrastructure will be required so businesses can enable intelligent environments via AI, robotics and immersive experiences.

Part of the fabric of modern life

In addition to these five trends, Accenture's Technology Vision 2018 study highlighted how tech innovation is allowing companies to make themselves part of the "fabric of how people live today".

Amazon, for example, has become a familiar part of day-to-day life for many consumers, through a combination of its powerful online presence, the Echo smart device and the Alexa AI that powers it.

Paul Daugherty, chief technology and innovation officer at Accenture, said technology has now become so ingrained in modern life that it is "reshaping large parts of society".

He added: "Just as cities developed around ports and then railroads, or people rebuilt their lives around electricity, the world today is reimagining itself around digital innovation - and, by extension, the companies that provide those services. This requires a new type of relationship, built on trust and the sharing of large amounts of personal information."

Mr Daugherty went on to note that, by developing new partnerships with customers, employees and collaborators, companies can continue to gain trust and make themselves "indispensable", fuelling their own growth.

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Image: iStock/NicoElNino

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