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Capgemini: AI driving jobs and sales

Sep 19
Tags: Capgemini
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Capgemini: AI driving jobs and sales

Despite concerns about the development of artificial intelligence (AI) costing human jobs, research has suggested that these technologies could in fact be having the opposite effect, as well as driving sales for businesses.

Capgemini surveyed nearly 1,000 organisations with revenues of more than $500 million (£370.5 million) that have introduced AI, either as a pilot or on a wider scale.

More than four out of five respondents (83 per cent) said these initiatives had created new jobs, two-thirds of which have been at manager level or above.

Among those firms that had implemented AI at scale, nearly two-thirds (63 per cent) said no jobs had been lost as a result.

One of the ways in which the proliferation of AI could benefit the workforce is in allowing human workers to focus on more complex, specialist tasks that let them expand their skill set.

Seven out of ten firms that had invested in AI (71 per cent) told Capgemini they had also focused on upskilling or reskilling their employees.

A substantial majority (89 per cent) of companies that had introduced these evolving technologies on a wide scale said the deployment will make complex jobs easier.

Similarly, 88 per cent predicted that intelligent machines will co-exist with humans within their organisation.

Michael Natusch, global head of AI at financial services provider Prudential, said: "What we really want to do is to use humans to the best of their capabilities.

"AI is taking away the time humans previously spent on repetitive issues and allowing them to focus on where human intelligence can drive value - for both themselves and for customers."

In an earlier survey by Deloitte, 42 per cent of companies in the UK said they had introduced technologies such as robotics and AI across all or part of their workforce.

However, only 16 per cent said they felt ready to manage a workforce where people, robots and AI function side-by-side.

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Image: iStock/NicoElNino

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