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Capgemini reveals new brand identity

Oct 20
Tags: Capgemini
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Capgemini reveals new brand identity

Capgemini, the Paris-based professional services and consulting firm, said it is 'looking to the future' as it unveiled a new brand identity.

The development of the new brand was based on three concepts which the company sees as central to its character and value as a business partner: dynamism, precision and people.

Capgemini's brand logo now features the organisation's name in a handwritten style and a "fluid and dynamic" image of a spade, which was designed to reflect the ever-evolving technology landscape and the company's ability to adapt to the latest innovations.

The colour scheme is a combination of dark and light blue, the darker shade designed to reflect the depth of the firm's brand and heritage, and the light to represent the "energetic, inspiring and free-thinking" modern world.

Discussing the new brand identity and the decision to launch it, Virginie Regis, member of the group executive committee and group marketing and communications director at Capgemini, pointed out that the company last refreshed its logo 13 years ago.

She noted that "a lot has changed since then" in terms of the size and scope of the organisation itself, but also in the market and the business world as a whole.

Marking its 50th anniversary this year, Capgemini wanted to reflect these changes and introduce a visual identity that symbolises its "ambition, passion and strengths".

"Our new identity demonstrates how agile and in-motion we are, helping our clients to address their business challenges, with precision and trust," Ms Regis continued.

"In this age of digital interactions we were keen to humanise our name with a fresh handwritten format. Work is also now underway on the overall architecture of the group's brands."

Capgemini was founded in October 1967 by just five people in a two-room apartment in Grenoble, France. Today it employs almost 200,000 people in more than 40 countries.

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