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IBM: Businesses not taking advantage of social media

Mar 13
Tags: IBM, Rest of the World
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IBM: Businesses not taking advantage of social...

by Adel Asim

Computing giant IBM has found that 75 per cent of businesses are not taking advantages of the benefits that social media offers.

The company's share user group's survey found that not enough firms were collecting information from social media for business purposes but many said that they planned on implementing these changes in the future.

A joint study between IBM and Unisphere Research found that over 50 per cent of firms in North America and Europe planned to invest in business tools such as social media in the coming year.

The likes of Facebook, Twitter and Google+ are quickly becoming integral business tools with more and more users logging on to the social networks. Companies are being encouraged to use these sites in a bid to interact better with their client base.

In the research, the team stated: "These data sets provide important insights into customer behaviour, brand reputation, and the overall customer experience."

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