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IBM expands consulting business

Mar 31
Tags: IBM
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IBM expands consulting business

IBM has announced it plans to invest $100 million in expanding its consulting services.

It is understood the injection of cash will bring together IBM's digital marketing agency and data analytics and design services to help meet the needs of customers.

The multinational company recently created a new consulting arm entitled IBM Interactive Experience. Launched at the start of the year, the division has taken on a number of projects including helping an airline revamp its cabin experience, supporting a bank developing new branches and helping a South Africa-based loan provider to target low-risk potential customers.

"We have seen growing client demand globally in the marketplace around experience capabilities and the front office transformation," explained Shannon Miller, global strategy leader for IBM Interactive Experience.

She added: "We wanted to expand our reach to create labs around the world so we can meet this demand, and can collaborate and co-create with clients to develop innovative solutions."

The company confirmed it will recruit around 1,000 new members of staff over the coming months as it opens ten new IBM Interactive Experience labs in major international locations, including Bangalore, Beijing, Groningen, London, Melbourne, Mexico City, New York, Sao Paulo, Shanghai and Tokyo.

IBM believe the labs will allow clients to work directly with experts in the developing areas of mobile, digital marketing and experience design, especially as industry places more importance on this issues.

Recently the company has focused on using data analytics to support its ongoing worldwide expansion and it is hoped the new investment will further promote the benefits of capitalising on the value of data and how it can encourage growth.

Ms Miller, speaking to ClickZ, stressed that cloud, mobile and analytics technology are challenging the ways firms operate and connect with customers, especially as clients come to expect a more personalised experience.

"The ability to create quality engagement and experiences is based on data - and specifically the insight that companies can harness from data," she added.

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