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Survey reveals increasing interest in wearable technology

Jan 10
Tags: Accenture
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Survey reveals increasing interest in wearable...

A new consumer survey has revealed that the wearable technology market is attracting more interest than ever before.

Accenture found that more than half of the participants were interested in buying wearable technologies, such as fitness monitors for tracking personal activity and managing their personal health.

The survey involved more than 6,000 people in six countries - Australia, Canada, India, South Africa, the United Kingdom, and the United States. 

Forty-six per cent of the participants showed an interest in buying smart watches and 42 per cent were attracted to the idea of internet-connected glasses.

Wearable technologies come with a wide range of capabilities, for example, fitness monitors track a person’s heart rate and calories burned. Internet-connected glasses allow consumers to browse the internet, take digital photos and receive hands-free notifications.

Among the six countries involved in the survey, consumers in India were most interested in buying fitness monitors, smart watches and internet-enabled glasses.

Mattias Lewren, global managing director of Accenture’s Electronics and High-Tech industry group, said: “To capitalise on this growth opportunity, consumer electronics companies should consider investing in wearable product innovation and industrial design, and building ecosystems that connect wearables to the broader array of interactive digital networks. 

“Every consumer is a digital consumer, and the keen interest in wearable technology provides further evidence of that.”

Furthermore, the survey found significant interest in “phablets” - a category of mobile devices that lies between traditional smartphones and tablet computers. It also unveiled strong purchasing plans for traditional smartphones, HDTVs, laptops and tablet PCs over the next year.

More than half of the consumers surveyed indicated that they would prefer a phablet, rather than a traditional smartphone. However, interest in buying conventional devices was still strong. For instance, 52 per cent of respondents plan to purchase a normal smartphone this year.

The percentage of consumers who wish to buy multifunctional devices far exceeded the number who plan to purchase single function products, such as e-readers and game consoles.

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