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Capgemini warns of digital cultural divide

Jun 14
 
Tags: Capgemini
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Capgemini warns of digital cultural divide

Capgemini has released a new report highlighting a "major cultural disconnect" between business leadership and employees on the issue of digital transformation.
 
The study by the firm's Digital Transformation Institute reflected the views of some 1,700 participants from 340 organisations, including senior executives, middle management professionals and employees in non-supervisory roles.
 
It showed that 62 per cent of respondents identified corporate culture as one of the biggest obstacles on the journey to becoming a digital enterprise.
 
One of the prevailing themes in the report is a gap in perception between senior leadership and employees regarding the existence of a digital culture. Four out of ten executives (40 per cent) felt their firm had managed to create a digital culture, compared to just over a quarter (27 per cent) of employees.
 
The level of digital development taking place within companies was assessed using seven key measures: innovation, collaboration practices, open culture, digital-first mindset, agility and flexibility, customer centricity and a data-driven culture.
 
On the subject of innovation, just seven per cent of respondents felt their organisation had the ability to test new ideas and deploy them quickly.
 
Three out of four senior executives (75 per cent) said their corporation had created a culture of innovation, experimentation and risk-taking, but less than four out of ten employees (37 per cent) shared this view.
 
Similarly, 85 per cent of leaders believed their company promoted collaboration internally, compared to 41 per cent of workers.
 
There was also a disparity between executive and employee views on the subject of strategy to achieve digital goals.
 
Cyril Garcia, head of digital services and member of the group executive committee at Capgemini, emphasised the importance of businesses prioritising digital transformation and cultural change in order to keep their workforce and customers happy.
 
"Digital technologies can bring significant new value, but organisations will only unlock that potential if they have the right sustainable digital culture ingrained and in place," he said.
 
"Companies need to engage, empower and inspire all employees to enable the culture change together; working on this disconnect between leadership and employees is a key factor for growth. Those businesses that make digital culture a core strategic pillar will improve their relationships with customers, attract the best talent and set themselves up for success in today's digital world."
 
The report identified just over a third (34 per cent) of the organisations surveyed as 'front-runners' in digital transformation, meaning they performed consistently well across the seven defining aspects of digital culture and had largely succeeded in aligning the organisation as a whole on its key goals.
 
More than six out of ten participating firms (63 per cent) in the UK achieved this status, as did 60 per cent of those in Sweden and 56 per cent in the US.
 
In terms of industry sectors, automotive (43 per cent), consumer products (38 per cent) and telecoms (32 per cent) had the highest proportions of digital front-runners.
 
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Image: ersinkisacik via iStock

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