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EY highlights shift in households' digital activity due to COVID-19

Apr 17
Tags: Ernst & Young LLP
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EY highlights shift in households' digital activity due to...

New data published by Ernst & Young (EY) has revealed a shift in the digital activity of the nation's households in response to the ongoing coronavirus pandemic.

According to the company's findings, households up and down the country have seen a dramatic increase in their use of online resources, with a considerable rise in the number of people making use of video conferencing (18%), online shopping (9%) and catch-up TV (9%).

Adrian Baschnonga, global lead telecommunications analyst at EY, noted there has been a "step change" in levels of demand for digital connectivity in response to the need for people to stay at home and isolate as a result of COVID-19.

He noted that growth in the number of people accessing online resources has meant there is now a greater need than ever for robust networks that are able to meet the demand of the current situation.

It's also likely that businesses will continue to embrace flexible working practices for many staff even after the pandemic ends, so to see this phenomenon as being a short-term spike in usage is unlikely to be a true reflection of the situation in the months and years to come.

Praveen Shankar, head of technology, media and telecommunications for the UK & Ireland at EY, commented: "We may have not acknowledged enough the vital role telcos, media and tech companies are playing since the start of the COVID-19 situation. 

"From ensuring that the digital infrastructure is keeping the UK connected and the economy moving by enabling consumers to access critical online services - these companies are indispensable."

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