Accessability Links
Cookies on our website
By continuing to use this website we will assume you are happy to receive cookies as outlined in our cookie policy
Accept Policy

IBM: Businesses not taking advantage of social media

Mar 13
Tags: IBM, Rest of the World
Share this story:
IBM: Businesses not taking advantage of social...

by Adel Asim

Computing giant IBM has found that 75 per cent of businesses are not taking advantages of the benefits that social media offers.

The company's share user group's survey found that not enough firms were collecting information from social media for business purposes but many said that they planned on implementing these changes in the future.

A joint study between IBM and Unisphere Research found that over 50 per cent of firms in North America and Europe planned to invest in business tools such as social media in the coming year.

The likes of Facebook, Twitter and Google+ are quickly becoming integral business tools with more and more users logging on to the social networks. Companies are being encouraged to use these sites in a bid to interact better with their client base.

In the research, the team stated: "These data sets provide important insights into customer behaviour, brand reputation, and the overall customer experience."

Share this story:
Add new comment
Jobs Related to this Post
5 result(s) found 
Page 1 of 1 

$150k-$400k US dollar packages
China and Asia
Our client is a supply chain advisory business which has expanded rapidly in Asia. They have opportunities for Manager and Principal Level candidates.  General Expectations: • Lead the client
£120k plus 20% bonus, plus £...
Central London and UK
Our client inspires healthy habits for real life. They meet ther members where they are and leverage the latest nutritional and behavioral science to help them eat healthier, move more
£60k-£80k plus bonus, benefi...
Central London and UK
Our client has a strong record of working with C-level leaders in major private and public sector organisations, directly addressing their greatest strategic challenges
£30k-£70k plus bonus, benefi...
Opportunities in London, Bristol, Manc...
  Resume - William Ng Are you looking for an opportunity to work at the cutting edge of public service reform?  Our client are seeking a highly-professional
£28K - £45K base + bonus, be...
Central London
My client is an award winning London based Technology & Media - Research & Strategy Boutique Consulting Firm.  They are looking for a Business Analyst with consulting