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Thought Leadership and Marketing Effectiveness

Job reference:
Thought Leadership Analysis
Location:
Various
Salary:
£70k plus bonus, benefits
Job type:
Perm - Non-consulting
Sector:
CRM / Customer experience, Economics & Market Research, Strategy
Date posted:
09/07/2019
This vacancy has now expired.
Our client is a leading advisory firm to professional services firms. They undertake sector wide and company specific reports and provide advice and actionable insight which helps professional services firms to improve their marketing, client engagement and business planning. 

This role is to help professional services organisations to create better, more effective content for marketing purposes. Your role will focus on helping clients to understand how they’re doing now, and what they could do better.

Your responsibilities will include:

Thought leadership reviews: Using an established methodology, you will assess the quality of our clients’ thought leadership, either pre- or post-publication and make recommendations as to how it could be improved.

Writing: Twice a year, they publish a report that ranks the world’s leading consulting firms by the quality of their thought leadership. You will be responsible for reviewing the pieces of thought leadership that make up our sample, rating them according to a well-established methodology, and writing - or contributing to the writing of - the reports themselves.

Presentations: You will be asked to run presentations or workshops at clients’ offices that are designed to help them understand what good thought leadership and marketing content looks like, and how they can improve theirs. Because your work will often not be checked by anyone prior to being shown to the client, you’ll need to be an expert user of Powerpoint and Word and be able to build persuasive presentations and reports that are evidence-based, but tell a compelling story.

Analysis and strategy: Their clients often ask them to conduct a review of the market for them to help them understand where opportunities exist, and then help them to devise strategy on the back of what that analysis reveals. You’ll be required to do this work.

Client facing work: You will need to work directly with clients to respond to their enquiries, showing an ability to understand their needs and to scope thought leadership analysis projects to meet those needs. You will also be expected to build close working relationships with senior figures with responsibility for thought leadership within consulting firms, and spot opportunities for Source to help them address the challenges they face.

Demos and supporting sales activity: You may be asked to support sales staff by providing demos of their White Space platform and helping potential clients to understand the value they can get from it.

Product development/improvement: You’ll be expected to think about, recommend, and implement (with support from others where necessary) changes to their products, services or processes.

 

Reviewing: Occasionally they might need you to review, sense-check, or edit other people’s work.

 

Other skills that are required or at least helpful to do the job to its fullest extent from the outset:

●       Expert user of Excel, database and analysis reporting tools—including but not limited to Excel tables, look up tables, pivot tables/charts, charting, etc.

●       Ability to structure large complex data sets for iterative analysis.

●       Ability to build a presentation storyboard and use it to guide analysis.

●       Experience of Tableau (or similar) would be an advantage.

 

This is the sort of person we need:

They need someone who’s analytical, methodical and rigorous, but can then turn into an arch-communicator, capable of informing, educating, and even entertaining, audiences verbally or in writing; all with the aim of persuading them to change their approach or behaviour where thought leadership and marketing content is concerned. You will need to show curiosity about how different professional services firms manage their thought leadership teams and processes, and have at least five years’ experience in an analytical or writing role, including some exposure to, or work in, the professional services industry. 


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