AI/Analytics Customer Strategy Manager, specialist advisory firm, London

Posted 15 April 2024
Salary £80k-£120k base plus bonus, benefits
LocationCity of London
Job type Permanent
Discipline Retail Consumer Goods & FMCG
ReferenceCustomer Strategy Manager
Contact NameRichard Stewart

Job description

Our client has an AI Analytics platform which transforms customer data into business growth. Their unique approach delivers customer insights, guiding business growth, effectiveness and execution in a radically different way. And in doing so, they play a central role in the strategic visions of CxOs, CRM, Martech and Data & Analytics teams.

Their offering includes:

• The Customer Growth platform product equips the client with comprehensive insights into customer relationships, brand significance, how these are changing over time and growth-driving behaviours.

• The Fast Forward offering projects the customer dynamics forward to deliver a forecast of changes in behaviour and related trends, and the associated impact on revenue over the following 12 months.

• The Customer Health Score is a metric built from an AI algorithm which interrogates how active your customers are and how broadly they are purchasing and correlates to revenues 12 months out with >97% accuracy.

• The Promotions Effectiveness tool to identify which promotions and mechanics are the most effective in driving positive incremental short- and long-term returns across commercial and customer KPIs.

As pioneers in the field, they are experiencing unprecedented growth, partnering with major brands across various sectors. They are looking for exceptional and distinctive talents that don’t just generate smart strategies and analytics but are able to leverage the client's in-house teams and answer key industry challenges collaboratively.


The role and what they are looking for:

As a vital part of our Solutions Team reporting into the Chief Solutions Officer (CSO), you'll contribute to their success by delivering high-quality consulting outputs and fostering strong client relationships. Your role involves:

• Client Engagement:

o Collaborate with them and their client teams to ensure their outputs meet client objectives and solve business, customer and data challenges.

o Lead and deliver engagements for high-priority and large-scale client projects.

• Business Development:

o Lead specific business development opportunities by supporting pitches and proposals.

o Help articulate the value proposition internally and externally.

• Team Leadership:

o Collaborate with cross-functional teams, including data and analytics, to enhance client impact.

o Contribute to the broader business direction supporting the Senior Leadership Team.

o Help build a growing team of solution consultants, fostering growth and skill development.

• Platform Utilisation:

o Ensure clients derive high perceived value from their platform.

o Support ongoing definition of client needs and optimize the Platform value proposition.


Key experience and attitude:

• Driven, personable and enthusiastic leader

• Ability to think strategically and commercially, i.e. to understand client challenges, express concepts and solutions in structured frameworks, and make recommendations with a high degree of commercial relevance for CMOs/ CCOs.

• Excellent written and verbal communication skills, which convey insights and recommendations in a clear, logical and compelling style

• Experience working in B2C environments (either client-side or advisory) is essential, with retail, pet healthcare, travel and retail banking experience highly relevant sectors.

• Substantial professional experience in management consulting or corporate strategy.